Buying Committees: One Active Contact Is Not the Whole Account

Use account intent to identify missing buying decisions without mistaking one active contact for a complete, purchase-ready committee. ...more

B2B Intent Strategy

October 20, 2026•3 min read

Original Intent Research Can Start Before You Have a Publishable Benchmark

Publish useful original intent analysis before benchmarks exist through transparent methods, testable questions, and clear evidence boundaries. ...more

Cortex Research Methods

October 20, 2026•4 min read

Build a Buyer-Intent Evidence Page That Search Engines and Customers Can Understand

Create intent-data evidence pages with clear claims, visible methods, meaningful headings, and practical decisions readers can inspect. ...more

SEO and Original Research

October 20, 2026•4 min read

Integrate's October MCP Launch Highlights the Value of Governed Marketing Data

Use Integrate's October 2026 MCP announcement to examine why AI marketing workflows need clear metrics, permissions, and reviewable changes. ...more

Marketing Developments

October 19, 2026•4 min read

Google's September AI Max Update Makes a Clear Buyer Brief More Valuable

Explore what Google's September 2026 AI Max announcement means for clear buyer briefs, sales feedback, and campaign preparation. ...more

Marketing Developments

October 19, 2026•4 min read

Research Intent and Advertising Eligibility Are Two Different Checks

Separate buyer relevance from advertising eligibility and verify data origin, platform requirements, and the intended activation route. ...more

Advertising Readiness

October 19, 2026•4 min read

Data Clean Rooms: Ask What Can Leave the Room Before Asking What Goes In

Evaluate data clean rooms through permitted questions, access rules, matching quality, and the outputs allowed to leave the environment. ...more

Data Governance

October 18, 2026•3 min read

Website Identity, Account Identity, and Household Identity Answer Different Questions

Understand the differences between website, account, household, and person-level identity before choosing a sales or marketing action. ...more

Website Identity

October 18, 2026•3 min read

Why Two Businesses in the Same Industry Need Different Intent Models

See why businesses in the same industry need different intent models shaped by their offer, territory, capacity, and buying cycle. ...more

Custom Buyer Intent

October 18, 2026•3 min read

Intent Data Freshness Has Three Clocks, Not One

Distinguish event time, delivery time, and contact verification to judge whether intent data is fresh enough for your buying cycle. ...more

Data Quality

October 17, 2026•4 min read

An Intent Score Is Useful Only When It Changes a Specific Decision

Make intent scores actionable by defining the decision, explaining uncertainty, and comparing outcomes against a practical baseline. ...more

Intent Scoring

October 17, 2026•4 min read

Won and Lost Deals Need Different Feedback Than a Thumbs-Up or Thumbs-Down

Turn won and lost deals into useful intent feedback by separating product fit, timing, economics, and operational reasons. ...more

Customer Feedback

October 17, 2026•4 min read

Customers Outside Your Intent List Can Improve Learning Without Changing Attribution

Learn how customers outside an intent list can improve customer-specific learning while preserving honest campaign attribution. ...more

Customer Feedback

October 16, 2026•4 min read

The 24-Hour Scoring Start: What It Means for Your First Week With Cortex

Understand Cortex's 24-hour scoring start and prepare a first-week workflow for sources, qualification, follow-up, and reliable feedback. ...more

Cortex Implementation

October 16, 2026•4 min read

Negative Intent Signals: What to Exclude Without Teaching Your Model the Wrong Lesson

Separate poor fit from no response, timing, and capacity problems so negative feedback helps your intent model learn the right lesson. ...more

Customer Feedback

October 16, 2026•4 min read

Build a Custom Intent Source Map Around the Purchase Your Customer Must Make

Build an intent source map around the purchase you serve, including relevant signals, alternative explanations, and useful next actions. ...more

Custom Buyer Intent

October 15, 2026•4 min read

Proprietary Intent Data: The Advantage Is in Your Learning, Not a Secret Contact List

Understand what proprietary intent data should mean, from customer-specific learning to source rights, ownership, and measurable decisions. ...more

Proprietary Intent Data

October 15, 2026•4 min read

What Would Prove That Intent Accuracy Improved After 60 Days?

Define a credible 60-day intent accuracy study with score snapshots, mature outcomes, holdouts, and metrics that match your sales decision. ...more

Cortex Research Methods

October 15, 2026•5 min read

External Intent Plus Website Engagement: How to Test the Combined Signal

Test external intent plus website engagement against external intent alone using consistent timing, identity, and qualification rules. ...more

Cortex Research Methods

October 14, 2026•5 min read

Pricing-Page Intent: Measure Buying Readiness Without Mistaking Curiosity for Demand

Measure pricing-page intent without confusing curiosity with demand. Define comparable groups and connect engagement with lead quality. ...more

Cortex Research Methods

October 14, 2026•6 min read