Cortex Marketing AI Blogs

0 4 min
won lost feedbacksales outcomes+3

Won and Lost Deals Need Different Feedback Than a Thumbs-Up or Thumbs-Down

Turn won and lost deals into useful intent feedback by separating product fit, timing, economics, and operational reasons.

Cortex Marketing AI
17/10/2026
0 4 min
beyond-the-list learningcustomer outcomes+3

Customers Outside Your Intent List Can Improve Learning Without Changing Attribution

Learn how customers outside an intent list can improve customer-specific learning while preserving honest campaign attribution.

Cortex Marketing AI
16/10/2026
0 4 min
negative intentlead exclusions+3

Negative Intent Signals: What to Exclude Without Teaching Your Model the Wrong Lesson

Separate poor fit from no response, timing, and capacity problems so negative feedback helps your intent model learn the right lesson.

Cortex Marketing AI
16/10/2026