Cortex Marketing AI Blogs

5 4 min
original analysisbenchmark readiness+3

Original Intent Research Can Start Before You Have a Publishable Benchmark

Publish useful original intent analysis before benchmarks exist through transparent methods, testable questions, and clear evidence boundaries.

Cortex Marketing AI
20/10/2026
0 5 min
intent accuracycustomer feedback+3

What Would Prove That Intent Accuracy Improved After 60 Days?

Define a credible 60-day intent accuracy study with score snapshots, mature outcomes, holdouts, and metrics that match your sales decision.

Cortex Marketing AI
15/10/2026
0 5 min
combined intentwebsite engagement+3

External Intent Plus Website Engagement: How to Test the Combined Signal

Test external intent plus website engagement against external intent alone using consistent timing, identity, and qualification rules.

Cortex Marketing AI
14/10/2026
0 6 min
pricing-page intentconversion measurement+3

Pricing-Page Intent: Measure Buying Readiness Without Mistaking Curiosity for Demand

Measure pricing-page intent without confusing curiosity with demand. Define comparable groups and connect engagement with lead quality.

Cortex Marketing AI
14/10/2026
0 6 min
repeat visitorsqualified leads+3

Do Repeat Website Visitors Become Better Leads? A Cortex Research Blueprint

Learn how to test whether repeat website visitors become better leads, with clear cohorts, outcome rules, and honest limitations.

Cortex Marketing AI
14/10/2026